Creative Nuisance

Musings From My Soul

To Sirji

with 6 comments


It’s nice to see you giving your full to IDEA cellular services advertisements, and promoting the idea of using lesser and lesser paper work. It is quite touching to bring in sustainability issues through ads such as these, and your work is truly recommended. I have been seeing these ads over the past few days, when a small thought popped up.

Dont be a virgin

Take a look at any theatre or at any music stores. The amount of paper wasted in publicising is unimaginable. The big banners, paper cutouts, the additional papers in CD cases – do we really need those? With the advent of personal music players, we have almost by heart learnt all lyrics – then why waste papers by printing lyrics. Whenever we visit some theatre, we usually know what film they are currently showing, so why waste promoting a movie which we are fully aware of. Each film has a limited life. Most of these paper are thrown away without proper disposal, and lead to clutter. Can’t we have a deal between the music stores and the promoters for efficient disposal of the waste papers which can be recycled and used further for other movies.

You have made a mark in the common man’s heart through your ads. Now it’s an earnest request to take our cause to the film industry.

It’s a small thought from my side. It’s a small idea from my side.

Sometimes it pays not to be a virgin.




Written by Abhishek

March 12, 2010 at 7:58 PM

6 Responses

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  1. wwwooowww….brilliant write up…
    loved it…
    glad you came up with this one..
    not just this… have you seen the amount of notices that are stuck everywhere around us…
    i remember seeing a whole electrical circuit box near the railway station.. man every bit covered with notices.. and that too abt the same thing…
    why waste so much.. place them at strategic points and get done with.. if people choose to ignore they will..
    no point covering up the whole circuit box..
    sigh..!! we never change do we..??


    March 13, 2010 at 8:32 AM

    • True… very true, there is probably no thought that goes into these activities. Even if one gave few moments on these issues they wouldn’t have ended up with such wasteful means of advertisements. Minimal use of paper with strategic location could save a lot of trees from being cut. And Sirji should, being a member of the film industry, refrain from all these mega-banner poster advertising.

      Abhishek Datta

      March 13, 2010 at 9:33 AM

  2. A simple and a small thought but big time to implement it…

    Thoughtful AD…


    March 14, 2010 at 6:55 PM

  3. AD i have an award for you.. 🙂
    i hope you accept it..


    March 16, 2010 at 12:47 PM

    • Hey!!! Thanks for the award… It will keep me motivated1!!

      Abhishek Datta

      March 16, 2010 at 2:38 PM

  4. […] a comment » I got a lot of feedback after I wrote the last post(here), stating how true it is that those that preach should start practicing too. For those new, it was […]

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