Creative Nuisance

Musings From My Soul

Posts Tagged ‘IDEA

To Sirji

with 6 comments

Sirji,

It’s nice to see you giving your full to IDEA cellular services advertisements, and promoting the idea of using lesser and lesser paper work. It is quite touching to bring in sustainability issues through ads such as these, and your work is truly recommended. I have been seeing these ads over the past few days, when a small thought popped up.

Dont be a virgin

Take a look at any theatre or at any music stores. The amount of paper wasted in publicising is unimaginable. The big banners, paper cutouts, the additional papers in CD cases – do we really need those? With the advent of personal music players, we have almost by heart learnt all lyrics – then why waste papers by printing lyrics. Whenever we visit some theatre, we usually know what film they are currently showing, so why waste promoting a movie which we are fully aware of. Each film has a limited life. Most of these paper are thrown away without proper disposal, and lead to clutter. Can’t we have a deal between the music stores and the promoters for efficient disposal of the waste papers which can be recycled and used further for other movies.

You have made a mark in the common man’s heart through your ads. Now it’s an earnest request to take our cause to the film industry.

It’s a small thought from my side. It’s a small idea from my side.

Sometimes it pays not to be a virgin.

Yours,

AD

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Written by Abhishek

March 12, 2010 at 7:58 PM

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